The set up is pretty technical. I think many would prefer to just download the app from the appstore and get started.
You are absolutely right, most of the people don't bother to go for a technical or complex method unless they are offered the best seller coupon codes or any other discount offers. They just prefer to go and download the app from Appstore, if not then they don't even bother to try once the complex method.
Our web based version is launching this week.
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